Unlocking
Luxury
An ever-growing and customer-focused luxury fashion eCommerce in Indonesia.
Created in 2019, FashionForth is Indonesia’s favorite place to shop for luxury fashion.
Our product selection features ready-to-wear, handbags, shoes and accessories from over 100 of the world’s most exclusive brands.
Available for purchase through our mobile app, on our website and in two physical stores, the Fashion Forth curation is sourced from authorized retailers in Europe and is guaranteed authentic. Each piece is selected with the help of artificial intelligence to reflect the Indonesian luxury consumer’s taste and shopping behavior.
By offering competitive prices, speedy delivery, excellent customer service, and an elite product curation, FashionForth is committed to helping reduce waste caused by luxury fashion overproduction.
Brands we offer
Our product selection features ready-to-wear, handbags, shoes, and accessories from over 100 of the world’s most exclusive brands.
Every item is sourced from authorized retailers in Europe and comes with a guarantee of authenticity.
The FashionForth mobile app, website and stores feature ready-to-wear, handbags, shoes, and accessories from over 100 luxury and premium brands.
We pride ourselves on our elite curation of hard-to-find and fast-selling premium and luxury products. Our selection is populated with the help of artificial intelligence tools that measure customer demand, identify current trends and anticipate future trends in order to keep FashionForth at the forefront of luxury resale in Indonesia.
Our Values
Trust
Excellence
Innovation
Created in 2019,
FashionForth Is Indonesia’s
Favorite Place To Shop For
Luxury Fashion.
Our CEO, Dion, created FashionForth in 2019 following the success of his Instagram profile, @LeatherSmell, that saw 3000% growth in 4 years selling luxury fashion at below-market prices.
A native-born Indonesian, Dion studied international business at Universitas Kristen Petra and graduated with a bachelor’s degree in 2017.
In just a few short years, two of which saw many businesses stagnate or fail due to a global pandemic, Dion has built a team of 45 full-time employees and created Indonesia’s first mobile app for luxury fashion resale.
Our
Journey
so far
To be an ever-growing and customer-focused luxury fashion eCommerce in Indonesia.
2014
Dion creates @LeatherSmell on Instagram to post images of luxury products. A follower attempts to purchase through DM In August. Product sales launch through the account
2015
B2B sales to luxury resellers in Indonesia begin. IT system established to track inventory, sales, expenses, customer data and accounting.
2016
First 3 employees hired for customer service and order fulfillment Physical store opens in Pakuwon Trade Center, Surabaya in May. YoY revenue growth of 300%
2017
7 new hires added, bringing team total to 10. Sales begin through major Indonesian online marketplace, Tokopedia. YoY revenue growth of 56%
2018
Team grows to 15, European suppliers increased by 30%, YoY revenue growth of 100%, Brands added: Rimowa, Stella McCartney, and Manolo Blahnik
2019
Team grows to 20, Rebrands to FashionForth, Develops first luxury eCommerce mobile app in Indonesia, Brands added: Tory Burch, Longchamp, Marc Jacobd, Bally, and Hugo Boss
2020
FashionForth mobile app launches on App Store and Google Play, 50% of B2B Customers purchase through mobile app, YoY revenue growth of 30%, App marketed to B2C audience
2021
Team grows to 25, 95% B2B customers purchase through mobile app, 2nd physical store opens in Surabaya, Indonesia, 2,500 registered mobile app users
2022
Team grows to 45, Partnership with key opinion leaders to promote mobile app eCommerce website launches in September, Over 100 brands offered on mobile app, 5,000 registered mobile app users and counting...